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Authenticity

Being real and not about the fake stuff. Both as a company and for our athletes, we champion being true to ourselves both in life and in branding when in the face of pressures to conform to expectations. 

Transparency

Always open, accountable and honest.

Teamwork

We are a group of people who genuinely love, trust and look out for each other. As a team we have a Growth Mindset and believe that all our talents can be developed through hard work, good strategies and input from others. Always focused on learning and improving.

Integrity

Doing the right thing, even when nobody is looking.

Commitment

Being just crazy enough to see it to the end. Committed to improving the spiritual, social, economic and intellectual conditions of ourselves and our team. Our purpose is to uplift athletes and provide them with the ability to solely focus on training and performance.